PREMIUM PACKAGING

HP Premium Packaging

About

While the HP Consumer and CMIT teams each have their own unique packaging design for premium notebooks, we recognize the importance of creating a unified packaging look that represents a single brand identity.

Design Goal

The goal of this project is to unify the packaging design for high-end notebooks across both the consumer and commercial teams. The cohesive design language features a grey background that adds depth, while the cropped product image sparks curiosity and excitement throughout the unboxing experience."

Team

HP CMIT Notebook Design

Year

2020 - 2021

Designer

Chris Cho

Contribution

Design Lead

Concept Development

Design Research

User Experience

Design for Manufacture